What does "prego" mean in Italian?

Anyone visiting Italy for the first time might be shocked at just how often prego is dropped into conversation.

The meaning of "prego" in Italian

Let’s take a look at all the possible translations for prego in Italian. Prepare yourself: there are quite a few of them!

The meaning of "prego" in Italian

In other words, it is a courteous way to respond to someone who thanks you.

You're welcome

Prego can also function as a polite response to an apology in formal situations.

Don't worry, it's not a problem

You can expect to hear the greeting Prego! as you walk through the door of a restaurant or shop, or someone's home.

Please, come in!

You can use prego to usher someone forward.

Please, go ahead!

But it can only mean “please” in very specific circumstances. (See our full article to find out more!)


Prego is a polite way of asking someone to repeat themselves.

Sorry, could you repeat that?

You'll hear this version of prego a lot in shops!

How can I help you?