Italian Idiom of the Week: Acqua e sapone (naturally beautiful without make-up)

Written by Heather Broster

Last Update:

If you’ve ever tried to describe someone as beautiful in English, you might opt for phrases like natural beauty or fresh-faced. But in Italian, they take a much more literal – and, dare I say, charming – approach. Enter the idiomatic expression acqua e sapone, which translates as water and soap.

Yes, you read that right. Italians compliment someone by basically saying they look like they just washed their face!

Italian idiom "acqua e sapone"

But before you imagine a soggy, just-out-of-the-shower look, this idiom actually captures something much more physically appealing: a kind of simple, unpretentious beauty that doesn’t rely on il trucco (make-up). At the end of the day, it’s all about being comfortable in your own pelle (skin).


So how did “water and soap” become a go-to compliment in Italian? Let’s find out now!

For generations, especially before the rise of modern cosmetics, personal care was minimal. L’igiene (cleanliness/hygiene) was what counted and meant exactly what the phrase suggests: water and soap, nothing more, nothing less, and certainly nothing fancy. Over time, as make-up and elaborate make-up removal routines became the norm, it came to celebrate a kind of beauty that doesn’t try too hard.

It goes without saying that this idiom is almost always used to describe women rather than men given that they are the primary users of make-up.


Of course, acqua e sapone can also refer literally to water and soap, and there is even a non-food value retailer called Acqua & Sapone. If that weren’t enough, it is also the name of a former professional continental cycling team based in Italy, the title of a 1983 romantic comedy by Carlo Verdone, and the name of a rather catchy song from the ’80s by Stadio!


Ethics statement: Below you will find affiliate links. If you buy something after clicking the link, we will receive a small commission. To know more about our ethics, you can visit our full disclosure page. Thank you!

Lingopie (affiliate link) is the Netflix of language learning application that uses real TV shows and movies to help you learn a new language. You can choose a show to watch based on your fluency level, and use the interactive subtitles to get instant translations to help you learn quickly.

Are you interested in improving your Italian in a fun and stress-free manner? Then we highly recommend Serena Capilli's short stories in Italian (affiliate link), designed for beginners, advanced beginners, and lower intermediate learners (A1-B1 CEFR). These stories have been optimised for English speakers in search of a fun, laid-back learning experience! Read our full review here.


Leave a Comment